In a move that reinforces the presence of international brands in the Syrian market, Mantily Trading and Distribution, a subsidiary of Kayan Commercial Holding Group, has signed an exclusive agency agreement with Sinalco, the renowned German soft drink brand, to distribute its products across multiple Syrian provinces.
The signing ceremony took place in Latakia, home to Sinalco’s local headquarters, and was attended by the Chairman of Kayan Holding Group.
A Strategic Partnership with a Global Icon
Founded in 1905 in Germany, Sinalco is one of the oldest soft drink brands in the world, known globally for its Red Dot logo, and has earned generations of consumer trust through its commitment to quality and great taste.
Sinalco entered the Syrian market in 2018, gaining swift popularity among consumers. This exclusive partnership with Mantily marks a significant step towards expanding the brand’s reach and ensuring its availability in more regions across Syria.
Supporting Investment and Market Revitalization in Syria
This agreement reflects Kayan Group’s vision to revitalize the Syrian economy by bridging global brands with local markets, boosting investment in Syria, improving product quality, and creating more job opportunities across the distribution sector.
