Damascus — In a move reflecting the growing drive to rebuild Syria’s economic and media landscape, Kayan Commercial Holding Group has signed two strategic partnership agreements with New Syria Agency, in an official ceremony bringing together representatives of both parties.
This agreement is considered one of the most significant cooperation contracts between the commercial and media sectors at the present stage. It aims to enhance Kayan Group’s media presence across social media platforms through the production of professional advertising content that combines appeal and brevity, moving away from traditional lengthy and uninspiring formats.
In a statement on the sidelines of the signing, a representative of New Syria Agency affirmed that “all sectors must cooperate with one another to build Syria,” noting that this partnership reflects a firm belief in the importance of collaboration between the commercial and media sectors.
For his part, a representative of Kayan Group explained that the primary objective of the agreement is investing in short-form digital content that simultaneously serves the Group’s commercial goals and broader community causes, amid the sensitive social phase the country is navigating.
This partnership further solidifies Kayan Commercial Holding Group’s commitment to supporting Syria’s national recovery, reaffirming that the country’s renaissance begins with the initiatives of its people and the unity of its institutions.
