Hendawi Tech Electronics Retail Chain

Hendawi Tech represents one of the completed commercial technology projects in the electronics retail sector, building on Hendawi Teknoloji’s operational experience since 2013 in Türkiye and focusing on smartphones, computers, accessories, and evolving consumer technologies.

Project Overview

Hendawi Tech is a specialized electronics retail chain offering smartphones, computers, accessories, and consumer technology products. The business builds on the operational experience of Hendawi Technology in the Turkish market since 2013.

The project combines physical retail stores with digital sales channels to provide an integrated purchasing experience that enables customers to explore products, compare options, receive expert advice, and access maintenance and after-sales services.

Current operations include locations in Gaziantep, Türkiye, as well as Al-Bab and the Al-Furqan district of Aleppo, Syria, operating under a unified brand identity focused on service quality, trust, and building long-term customer relationships.

Project Roles

Kayan Holding Group supports the project’s investment and development strategy, evaluates expansion opportunities, and contributes to building the commercial relationships associated with its growth.

Hendawi Tech is responsible for managing retail operations, sales channels, customer service, and maintenance activities within its operating structure.

Relationships with suppliers, service providers, and commercial partners are governed by agreements defining the scope of cooperation, supply terms, and responsibilities associated with the relevant products and services.

Investment Metrics

Investment Size:

5.5M USD

Project Sector:

Trade & Logistics

Project location:

Aleppo & Al-Bab, Syria | Gaziantep, Türkiye

Investment Type:

Expansion Investment

Expected ROI:

Provided upon request.

Project Status:

Operational

Investment & Development Lead:

Kayan Holding Group

Executing Entity:

Hendawi Tech

Partner Entities:

None

Government Entities:

None

Project Objectives

  • Develop a specialized retail chain for electronics and consumer technology products.
  • Strengthen Hendawi Tech’s presence in its existing markets and assess opportunities for opening new branches.
  • Provide a purchasing experience that combines technical advice, product variety, and after-sales services.
  • Increase the contribution of the online store and digital channels to sales and customer service.
  • Improve procurement efficiency, inventory management, and the availability of in-demand products.
  • Develop maintenance and technical support services to enhance customer satisfaction and encourage repeat purchases.

Project Scope and Components

  1. Electronics Retail Stores
    Display and sale of smartphones, computers, accessories, and consumer technology products through existing branches and any future locations approved as part of the expansion plan.
  2. Online Store & Digital Channels
    Presenting products and specifications, supporting sales, and engaging with customers through the online store and social media platforms.
  3. Customer Service & Product Consultation
    Assisting customers in selecting products that best meet their needs and managing inquiries and orders through physical branches and available communication channels.
  4. Maintenance & After-Sales Services
    Providing maintenance and technical support services and managing after-sales requests within the approved scope of services and applicable terms for each product.
  5. Procurement & Inventory Management
    Managing procurement, product assortment, inventory movement, and product availability in line with demand across each market and branch.
  6. Branch Development & Expansion
    Evaluating new locations and preparing branch development concepts, fit-out plans, operating models, and required budgets while maintaining consistent brand identity and service standards.

Why Invest in This Project?

The project builds on established commercial and operational experience in electronics retail, with an existing presence in both the Turkish and Syrian markets through physical stores and digital channels.

Its multi-channel sales model enables the business to reach different customer segments while combining product sales with consultation, maintenance, and after-sales services. Operating data from existing branches also provides a practical basis for evaluating product demand, profit margins, inventory movement, and the feasibility of future expansion.

Development opportunities include improving branch performance, increasing digital sales, expanding the product and service portfolio, and opening new locations based on independent commercial assessments of each prospective market and location.

Current Readiness

  • The project builds on Hendawi Technology’s operational experience in Türkiye since 2013.
  • Current operations include active retail branches in Gaziantep, a branch in Al-Bab, and a branch in the Al-Furqan district of Aleppo.
  • The business also operates an online store featuring more than 1,000 listed products, together with customer service channels via telephone, WhatsApp, email, and social media, as well as maintenance and after-sales services.
  • The next stage of development focuses on improving branch performance, increasing digital sales, and evaluating expansion opportunities based on market demand and the commercial feasibility of each prospective location.
Project Completed
0%

Investment Opportunity

The investment opportunity lies in participating in the development and expansion of an established electronics retail chain that combines a physical retail presence with digital commerce and technical services.

Potential areas of investment may include developing existing branches, opening new locations, supporting inventory and working capital requirements, and expanding e-commerce and after-sales capabilities in line with the requirements of the expansion plan.

The feasibility of each investment opportunity will be assessed based on actual sales performance, profit margins, inventory turnover, and operating costs, together with a clear definition of the use of funds, participation structure, management mechanisms, and return distribution.

For more details and inofrmation

Conclusion

Hendawi Tech reflects Kayan Holding Group’s approach to developing specialized commercial businesses that combine technology products, customer service, and a strong digital presence.

The chain’s growth strategy focuses on improving the efficiency of existing branches, enhancing the customer purchasing experience and technical services, and pursuing disciplined expansion that maintains service quality while strengthening the brand’s commercial and investment value.

Discuss This Investment Opportunity

Share a few details about yourself and your interest, and Kayan’s team will contact you to discuss the project and the appropriate participation model.

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